Every year people go crazy starting in June (or sometimes May). We need X by San Diego, this has to be out, the show is a bust without Y!, etc.
This is a friendly reminder from CBC that there are other conventions and other times of the year to debut a book, concept, announcement and the like. The signal-to-noise ratio is out of control at Comic-Con, and chances are your megaphone isn’t as loud as Marvel’s or Paramount’s. If you’re going to shout, do it right and make sure it’s targeted so people can actually hear you.
Or hire a professional to help you get it done.
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